And What Else is a coaching card deck containing over 200 thought-provoking questions, designed by &Joy Coaching to help clients gain insights into unconscious thoughts. The questions are divided into six categories, each presented with a distinctive design to make navigation intuitive and engaging.

The card deck’s visual identity is inspired by nature. Much like the process of discovering your favorite cobblestone, using this deck is intended to be a meditative practice. Partnering with &Joy Coaching, Studio Mengke developed detailed use cases, positioned the deck alongside products like “Dare to Be Curious” and “Where Should We Begin,” and created mood boards to establish the creative direction.

The visual identity consists of six cobbles, which serve as solid backgrounds for the primary questions, with added line tracings to suggest movement. On the reverse side, the cobbles are rendered with graphical lines to prompt deeper reflection. The color palette features primary colors in varying intensities, contributing to a vibrant yet calming aesthetic.