Jacqueline Berkman

Visual Identity, Website

Jacqueline Berkman is a fiction writer based in Los Angeles who has published numerous short stories over the years. Our collaboration encompasses three key components:

  1. A portrait photography session capturing her sensitive and inquisitive nature as a storyteller;

  2. Develop her visual identity to support her transition from short fiction to novel writing;

  3. Implement this identity through the launch of her website.

Jacqueline's visual identity as a novelist draws inspiration from surrealism and centers on the concept of "whimsical." Writing a novel, for Jacqueline, represents a continued exploration of reality, perception, and her vision.

I approached Mengke about my author website with a jumbled mess of ideas and concepts. She helped me identify my brand persona, refine my focus, and visually illuminate my author voice to produce a beautiful and cohesive website that ultimately elevates my work. I recommend her highly for any design and brand identity project.

— Jacqueline Berkman, Fiction Writer