Elz is a San Francisco-based artist, instructor, and DJ. To introduce her to audiences, we created a bold typographic film title with an intentional handheld aesthetic reminiscent of Jean-Luc Godard's work. Using the typeface Baton as the foundation for her logo, we layered Elz's three letters to develop a geometric brand mark that remains adaptable in form. We extended her new identity to her business card and website. For Instagram, we designed three story animations to showcase her brand in motion.