And What Else
Visual Identity, Publication
And What Else is a coaching card deck by &joy Coaching. It features over 200 insightful questions. Designed for Stephen’s clients, this deck helps users uncover and reflect on their unconscious thoughts. The questions are organized into six distinct categories, each marked by a unique visual design for intuitive navigation.
Inspired by nature, the card deck’s visual identity evokes the meditative experience of discovering your favorite cobblestone. Using the deck is intended to be a calming, reflective practice. Together, we developed use cases, positioned the deck alongside well-known tools, and created mood boards to guide the creative direction.
The visual identity centers on six cobble motifs, which serve as solid backgrounds for the primary questions. On the reverse side, the cobbles are rendered as graphic line illustrations, inviting deeper contemplation. The color palette features primary hues in varying intensities, creating a vibrant yet soothing aesthetic.
“Mengke was an exceptional creative partner. She crafted and communicated a clear process, asked insightful questions to help me clarify my needs, and worked patiently with me through several rounds to achieve a refined outcome. Mengke masterfully supported me in evolving my idea from concept to reality, creating a mosaic from my pieces. After exploring so many questions, we arrived at a tool that empowers others to find their own answers. I am deeply grateful for Mengke’s thoughtful inquiry, unwavering support, and patience in bringing my vision for And What Else to life.”
— Stephen Nock, &Joy Coaching